Last updated: September 1, 2024

This privacy policy for PerformVu Inc (“Company”, “we”, “us”, or “our”), describes how and why we might collect, store, use and/or share (“process”) your information when you use our Services (“Services”), such as when you:

• visit our website at https://www.watchlucid.com

• visit any website, app, or platform that has approval to link to this privacy policy

• engage with us in other related ways, including any marketing or events

For the purposes of this Privacy Policy, unless otherwise noted, all references to PerformVu Inc include www.performvu.com, PerformVu, Lucid, and any associated Mobile & TV applications published by PerformVu Inc.

Unless directly communicated, by using our services you consent to the data practices described in this statement.

PerformVu Inc recently changed name to Lucid for customer facing applications and operations. The legal name remains PerformVu Inc.


Information from Minors

PerformVu requires users to be over the age of eighteen and therefore does not knowingly collect personally identifiable information from children or minors. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.

Links to Third-Party Websites

Our Services may contain links to third-party websites or services that are not owned or controlled by PerformVu. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party website you visit before providing any personal information.

Changes to this Statement

PerformVu reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account and/or by updating any published privacy policy. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Compliance with Regulations

PerformVu ensures that all its Services—whether accessed via web, mobile, or TV applications—are compliant with applicable privacy and data protection regulations, including but not limited to GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) requirements.

If you believe we are not acting in compliance with any applicable regulations, we would love to hear from you in order to best protect our users.

Email Communications

By registering for our Services or directly providing your email address, you agree to receive email communications from us, including but not limited to service updates, newsletters, and marketing offers. You can manage your email preferences by following the unsubscribe instructions provided in these emails or by contacting us directly.

We ensure that all email communications are conducted in compliance with applicable laws and regulations, including the CAN-SPAM Act.

Security of your Personal Information

PerformVu secures your personal information from unauthorized access, use, or disclosure. PerformVu uses the following methods for this purpose:

• SSL Protocol

  
  

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Collection of your Personal Information

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or otherwise contact us. The personal information we collect may include: Name; Email; Phone Number

Additionally, when you make a purchase, we facilitate the transaction by securely transmitting your payment information, such as your payment instrument number (e.g., credit card number), billing address, and security code, directly to our payment processor, Stripe. We do not collect, store, or process this payment data ourselves. Instead, Stripe handles all aspects of the payment process, including the secure storage and processing of your payment information. You can review Stripe’s privacy policy here - https://stripe.com/en-gb-us/privacy

We also automatically collect certain information when you visit, use, or navigate our Services through cookies and similar tracking technologies. This information may include device information, location data, and usage data. For more detailed information on how this data is collected and used, please refer to our Use of Cookies, Tracking Technologies, and Automatically Collected Information section.

Use of your Personal Information

PerformVu collects and uses your personal information to operate and deliver the Services you have requested. Additionally, your information may be used for:

• Account Management: Facilitating account creation, authentication, and management of user accounts.

• Service Delivery: Ensuring the delivery and improvement of our Services across all platforms, including web, mobile, and TV applications.

• Customer Support: Responding to user inquiries, offering support, and improving customer service.

• Administrative Communication: Sending necessary administrative information and updates.

• Feedback Requests: Requesting feedback to improve our Services.

• Marketing and Promotions: Sending marketing and promotional communications that may be of interest to you.

• Security and Protection: Protecting our Services and ensuring the security of user data.

• Performance Analytics: Analyzing usage trends through automatically collected data to optimize content delivery and enhance user experience. (For more details on how data is collected and used for analytics, see our Use of Cookies, Tracking Technologies, and Automatically Collected Information section.)

• Legal Compliance: Ensuring compliance with applicable laws and regulations.

• Protection of Vital Interests: Protecting an individual’s vital interests, such as preventing harm.

Sharing Information with Third Parties

PerformVu does not sell, rent, or lease its customer lists to third parties.

We may share your personal information with selected third parties who assist us in providing, operating, and managing our Services, as well as conducting our business. These third parties include:

• Analytics Providers: We use analytics services like Google Analytics and PostHog to help us understand how our Services are used. These providers receive data such as device information, usage data, and general location information to help us analyze trends and improve our platform's performance.

• Advertising Platforms: We partner with advertising networks, including Meta (via MetaPixel), to measure the effectiveness of our marketing campaigns. This involves sharing certain user interactions and behavioral data to deliver targeted advertisements that are relevant to you.

• Payment Processors: We use Stripe to securely process any payments made through our Services. Stripe handles sensitive financial information directly and complies with stringent security and data protection standards.

• Email Marketing Services: We may share your email address and interaction data (e.g., whether you opened an email or clicked a link) with our email marketing providers to measure performance of campaigns.

• Customer Support and Communication Tools: We use Intercom to manage support cases and communicate with you via our platform. Intercom may also be used to send push notifications to our mobile apps. Intercom processes user data to help us respond to inquiries and enhance user experience.

These third parties are only given access to the data necessary for them to perform their specific services contracted for us, and they are required to maintain the confidentiality and security of your information. These providers act as data processors and have committed to compliance with applicable data protection laws through their respective Data Processing Agreements (DPAs).

PerformVu may also share your personal information in the following situations:

• Legal Compliance: We may disclose your personal information without notice if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with legal obligations or respond to legal process served on PerformVu; (b) protect and defend the rights or property of PerformVu; and/or (c) act under exigent circumstances to protect the personal safety of users of PerformVu or the public.

• Business Transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

• Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

Automatically Collected Information

PerformVu automatically collects certain information when you visit, use, or navigate our Services. This information helps us operate and maintain the quality of our Services, and includes:

• Device Information: Such as IP address, browser type, operating system, and device type.

• Usage Data: Including the websites and pages you visit within PerformVu, access times, and referring website addresses.

• Location Data: General location information such as city, region, and country.

• Log Data: Records of actions taken on our website and within our Services.

This data is crucial for the operation of the Services, improving user experience, and ensuring security. It is also used to provide general statistics regarding the use of our platform and to deliver customized content and advertising to users based on their behavior.

Tracking User Behavior
PerformVu keeps track of the websites and pages our users visit within PerformVu to better understand user interests and preferences. This information is used to enhance your experience by delivering customized content and relevant advertising. For example, if your behavior indicates an interest in a particular subject area, we may tailor the content and ads you see to match your interests.

Use of Cookies

We use cookies and similar technologies to collect information when you interact with our Services. These tools help us improve functionality, remember your preferences, and personalize your experience. We carefully select the technologies we use, including PostHog for analytics, MetaPixel for marketing insights, Google Analytics for traffic analysis, and email tracking for communication effectiveness.

All selected providers have advanced data handling security and are chosen based on their widespread use across many sites to ensure consistency with industry standards.

Cookies are small text files placed on your device that help us remember your preferences, improve site functionality, and customize your experience. For example, cookies allow us to remember your login details, so you don’t have to re-enter them each time you visit. They also enable us to provide personalized content based on your previous interactions with our Services.

Managing Your Preferences
By continuing to use our site or acknowledging our cookie notice, you consent to our use of cookies as described in this policy. Since all mobile and TV app users are required to register through our website, there are no application-specific requirements that need alternative processes. This unified approach ensures that your preferences are managed consistently across all platforms. Should you wish to amend your preferences, you can manage them through the following options:

• Cookie Request Form: If you wish to customize your cookie preferences, please fill out our Cookie Preference Request Form. Our team will process your request and adjust your settings accordingly.

• Browser Settings: Most web browsers allow you to adjust settings to decline cookies if you prefer. Note that declining cookies may impact your experience on our site.

App Notifications & Tracking Transparency

If you use our mobile or TV applications, we may request your permission to track your activities across other apps and websites, as required by Apple’s App Tracking Transparency (ATT) framework. This tracking helps us deliver personalized advertising and gain insights into how our services are used.

You can manage these tracking preferences, as well as your push notification settings, through your device settings:

• iOS Devices: Go to Settings > Privacy > Tracking to manage your app tracking preferences, and Settings > Notifications to manage your push notification preferences.

• TV Apps: Access tracking preferences and notification settings through the TV’s system settings.

By adjusting these settings, you have full control over whether your activities are tracked for personalized advertising and analytics purposes, and whether you receive notifications from us. Your privacy is important to us, and these options empower you to make informed decisions about your data.

Data Retention and Deletion

We retain your personal data for as long as necessary to comply with legal, regulatory, and compliance obligations. While your account remains active, we keep the data associated with it, including payment information, to fulfill these obligations. However, we do not continue unnecessary tracking or collection of user data once it is no longer needed for these purposes. If you request deletion of your account, your personal data will be archived in our systems, subject to any applicable legal requirements.

Your Rights Under GDPR and CCPA

Depending on your location, you may have specific rights regarding your personal data:

• Right to Access: You have the right to request access to the personal data we hold about you.

• Right to Correction: You have the right to request the correction of any inaccurate or incomplete personal data.

• Right to Deletion: You have the right to request the deletion of your personal data under certain conditions:

  • Under GDPR, you can request that we delete your personal data when it is no longer necessary for the purposes for which it was collected, if you withdraw consent on which the processing is based, or if the data has been unlawfully processed.

  • Under CCPA, California residents have the right to request the deletion of their personal data, subject to certain exceptions (e.g., if the data is necessary to complete a transaction, detect security incidents, or comply with legal obligations).

How to Exercise Your Rights

To exercise any of these rights, please contact us via this form. We will respond to your request in accordance with applicable privacy laws:

• For GDPR Requests: We will respond within one month of receiving your request, and in certain cases, this period may be extended by two further months if necessary, taking into account the complexity and number of requests.

• For CCPA Requests: We will confirm receipt of your request within 10 days and provide information about how we will process your request. We will aim to respond fully within 45 days.

If we are unable to fulfill your request, we will provide an explanation based on legal grounds. In some cases, we may retain certain data where we have a legal obligation or legitimate interest in doing so.

External Data Storage Sites

We may store your data on external cloud servers managed by third-party service providers. These external data storage sites are located in secure facilities and comply with stringent security standards, including encryption and access control measures. In order to protect your information, we ensure that our third-party providers adhere to privacy and data protection regulations, including regular industry standard audits.

Withdrawing your Consent

You have the right to withdraw your consent for the processing of your personal data at any time. To withdraw your consent, please contact us on the contact details provided below or via this support form. Please note that withdrawing your consent may impact your ability to use certain features of our Services. We will process your request promptly and in accordance with applicable privacy laws.